Australia’s most trusted and least trusted brands revealed
- 1 day ago
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Australians have shifted their views on some of the country’s biggest brands, with Optus now ranked as the nation’s least-trusted brand in the latest Roy Morgan survey.
The telecommunications giant moved to the bottom of the trust rankings following ongoing concerns, including a major network outage in 2025. Meta (Facebook) and Temu followed as the second and third least-trusted brands.
Woolworths and Coles improved slightly compared to previous rankings, although both supermarkets still remain among Australia’s most distrusted brands.
Other companies appearing in the bottom 10 include Tesla, Qantas, Telstra, Shein and X.
At the other end of the rankings, Bunnings retained its position as Australia’s most trusted brand for the 10th consecutive quarter. Aldi and Kmart secured second and third place, while Commonwealth Bank, Apple, Big W, Myer, Toyota, JB Hi-Fi and Australia Post rounded out the top 10.
The survey also highlighted broader industry trends. Retail remained Australia’s most trusted sector, while telecommunications continued to rank as the least trusted.
Social media platforms also faced ongoing public scepticism, driven by concerns surrounding brands such as Facebook, X and TikTok.
Meanwhile, trust in artificial intelligence companies appears to be declining. Google, OpenAI and ChatGPT all recorded weaker results, reflecting growing public concerns about AI development, business practices and transparency.
Source : 9 News
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