Aussie households hit breaking point as supermarket habits shift
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Australians are cutting back on chips, chocolate and other non-essential snacks as rising grocery bills put more pressure on household budgets.
New research from Canstar found 40 per cent of Australians have reduced spending on discretionary snacks. Overall, 81 per cent said they had changed the way they shop for groceries over the past year.
Shoppers are increasingly comparing prices, looking for discounts and switching to cheaper supermarket brands. About 38 per cent compare unit prices, 30 per cent search for marked-down products and 25 per cent are choosing more home-brand items.
The average weekly grocery bill for a family of four has reached $245, up from $240 last year and $187 five years ago.
Many shoppers are also visiting multiple supermarkets to find the best deals. Almost half now shop at two stores during a regular grocery trip, while 18 per cent visit three or more.
Home-brand products are also gaining popularity, with revenue increasing by 6.1 per cent at Coles and 5.5 per cent at Woolworths.
The pressure is extending beyond food. Coles reported a 3.3 per cent fall in liquor sales, while liquor earnings dropped 48 per cent.
With household budgets under growing pressure, Australians are becoming more selective about what goes into their shopping baskets and snacks and other treats are increasingly being left behind.
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Source : 9 News
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